Barrera & Barrera

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700 E 2nd St
Alice, TX 78332

Barrera & Barrera, led by Rick Barrera, specializes in leadership coaching, sales training, and eLearning courses aimed at accelerating revenue generation for businesses. With over 25 years of experience, Rick has collaborated with numerous renowned companies, providing innovative strategies to enhance customer service and optimize sales teams.

As an accomplished author and speaker, Rick captivates audiences with practical insights and real-world applications, helping organizations invigorate their cultures and focus on growth. His bestselling book, "Overpromise and Overdeliver," exemplifies his commitment to designing extraordinary customer experiences and aligning business practices for success.

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