Naegelin's Bakery

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129 S Seguin Ave
New Braunfels, TX 78130
The fresh cookies, pastries, pies and cakes from Naegelin's Bakery are of historic proportions and timeless quality. It's all in the preparation. The Granzin family still uses recipes developed by the Naegelin family during more than a century of experimentation to get the right ingredients. As you walk into the front door of the bakery, the sweet smell of baked foods engulfs you like a warm blanket. The glass cases are full of what seems like an almost endless array of cookies and pastries in a rainbow of colors. The bakery is still famous for their strudels that Naegelin perfected years ago. The Granzin's have added terrific sausage kolaches in addition to the menu of fruit filled kolaches. We suggest you try the popular favorite: the Lebkuche, a thick, rectangular brown cookie covered with pink frosting. Don't forget to try our apple strudel! We look forward to seeing you soon!

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Reviews

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3.5

(375)

Photo of Dorris T.
Dorris T.
1/22/2026

Stopped by to get a peach strudel today. After trying one at the Wurst Fest I just had to go get another one from their bakery. It is soooooo good. Best strudel I have ever had.

Photo of Kristen P.
Kristen P.
11/12/2025

This is our second time to visit the cute Naegelin's Bakery. In historic downtown New Braunfels with its own parking lot which is super convenient. We love to buy the tradition Springerle cookies...

Photo of Denise W.
Denise W.
1/20/2026

I purchased a slice of cherry strudel and a regular size gingerbread man today. The strudel tasted days old and the gingerbread man was hard as a rock. It is the first time I have had a complaint....

Photo of Nicole K.
Nicole K.
11/18/2025

I have been buying and ordering/shipping gingerbread from Naegelins for years! They have THE BEST gingerbread I have ever had! It is the only place you should ever get your gingerbread from. Don't...

Photo of Carol W.
Carol W.
7/2/2025

Although we had just finished a huge meal at the Alpine Haus German restaurant down the street, there's always room for dessert, right? Had to have some kolaches and they were really good! Also...

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