Karina N.
1/20/2026
This is HEB's BBQ restaurant and it is good! I was looking for a place to pick up BBQ. The party pack for 6 is so worth it! I was a bit overwhelmed by the menu and trying to decide what was best...
True Texas BBQ
$$
Closed
(23)
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2965 Interstate 35 N
New Braunfels, TX 78130
True Texas BBQ is slow smoked in-house for fourteen hours over natural hardwood, and it's darn delicious. So much so, it was named Best BBQ Chain in Texas as recognized by Texas Monthly. We offer barbecue by the plate or pound, plus delicious sides like brisket beans, mac & cheese, potato salad and coleslaw. Visit your nearby True Texas BBQ in New Braunfels at 2965 I-35 today!
Also at this address
Reviews
4.0(23)
Jeremy E.
1/16/2025
Messed up my order to go, didn't give utensils, 1 bbq sauce for two orders and the dude had no customer service. Don't expect much but when i asked "how you doing" he could've at least said "good"...
Jacob L.
2/27/2025
Their brisket is consistent and always cooked perfectly. Great bark on the outside with a juicy smoke ring on the inside. I am constantly recommending this place to friends and family. Their beans...
Ben S.
8/3/2025
Just watched them sell food walked up and was denied. I know you lazy people have food
Dan A.
8/6/2022
I asked a local for the best BBQ in the area. I was surprisingly directed to True Texas BBQ; attached to an HEB market. The recommendation was a good one. I tried the brisket and loved it....
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