Mast General Store

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401 S Jefferson St
Roanoke, VA 24011
The Mast General Store features something for everyone, including traditional clothing, comfortable footwear, trail and travel gear, country gourmet foods, gifts, toys powered by imagination, and 100s of old-fashioned candies.

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4.5

(16)

Photo of Keyin L.
Keyin L.
8/9/2025

Really nice general store that has a bit of everything. Clothing, outdoor gear, shoes, souvenirs, local items are some of the things you can find. The store is pretty big so you can browse for a...

Photo of Andrew J.
Andrew J.
1/20/2026

Definitely a great place to shop around if you're in the downtown Roanoke area. Such a nicely appointed interior with antiques strewn throughout. Lives up to the general store tradition selling...

Photo of Manuel M.
Manuel M.
1/25/2025

One of the most beautiful store in Downtown Roanoke and with the greatest variety of merchandise is The Mast General Store. Located in the corner of S. Jefferson Street and Church Avenue this...

Mindy F.
12/23/2025

Great store-it feels like a walk into the past! Good selection of many unique items including outdoor, casual clothes!

Jack J.
8/17/2025

The Staff Was Wonderful, Would Rate Them 150% Other Then The Managers...Very Rude. No One Made Any Popcorn The Hour We Where There (Just Old Popcorn). (That Is One Of The Reasons We Travel To...

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