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Founded in 1996, Alternative Apparel is chain of apparel stores with a location in Norcross, Ga. The store specializes in a variety T-shirts for men, women and children in several sizes and colors. Its men s collection includes tanks, fleece, and short and long sleeve T-shirts. Alternative Apparel provides various tanks, fleece, and sleeveless and short sleeve T-shirts for women. The store offers products by Stripes Collection, Alternative Earth, Best Sellers, Hippie Collection, New Styles and Unisex. Its collection of accessories includes several types of scarves, headwear, headbands and bags. Alternative Apparel additionally offers a selection of beanie, military and baseball caps.