Wayne W.
10/31/2025
Great frozen custard, best I ever had. We went there twice, they even had pup cups for our German Shepherd
Peep's Frozen Custard (formerly Pack's Frozen Custard)
$
Closed
(41)
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183 E Lee Hwy
New Market, VA 22844
Peep's Frozen Custard (formerly Pack's) in New Market VA offers a wide variety of frozen treats including frozen yogurt, ice cream cones, sundaes, shakes, & more. Our locally owned & operated shop is known for our delicious custard creations like the Pack Attacks, Signature Cruncher, Floats and Waffle Cones. After working for Pack's for 24 years, Emily purchased the business from Carol & Daryl Watkins when they retired. It was her (and her Mom's dream) to buy the business. Unfortunately, her mother passed away in 2022 before the purchase was complete. To honor her memory Emily changed the name to Peep's, which was her mother's nickname. Emily guarantees it will continue to be the same great custard you know & love!
Reviews
4.541 reviews
LeRoy T.
5/24/2025
Cute little place but don't let the size fool you the frozen ice cream and frozen yogurt is very good. We went two different times in two days. We tried a large hot fudge malt and a brownie hot...
Gary R.
7/19/2025
The staff are very fast and extremely friendly. The frozen custard is delicious and they have great specialty items available as well. The place is well-kept and the flowers they have in front of...
Brian Y.
4/28/2024
My girlfriend and I had a weekend getaway and forgot to pack dessert/ice cream. This place saved us and made our trip 2x better! The portions were big for the price. The flavors and texture were...
Paula S.
6/19/2023
This place is Oh So Cuuuute!!!! An adorable little custard stand with views of the mountains as a backdrop? Sign me uppppp. The staff did a great job of recommendations, and the custard hit the...
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