The Incentive Research Foundation
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The Incentive Research Foundation (IRF), located in McLean, VA, is dedicated to advancing the incentive travel industry through comprehensive research and data analysis. Their inaugural study, "2025 European Attendee Preferences for Incentive Travel," specifically targets trends within the European market, highlighting attendee behaviors and preferences.
IRF also provides valuable resources such as toolkits, academic insights, and recorded content to support continuous education in the field. Through partnerships and participation opportunities, IRF aims to foster collaboration among industry stakeholders and enhance the effectiveness of incentive programs globally.
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