Performance Research

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635 S Bird St
Sun Prairie, WI 53590
+1 (608) 837-4280
http://www.performanceresearch.com

Performance Research, based in Sun Prairie, WI, is a pioneering research firm specializing in experiential marketing and fan engagement, drawing on four decades of global research experience with leading brands, rights holders, and nonprofits. The company focuses on deep insights into audience motivations, offering holistic frameworks that measure not just return on investment (ROI) but also return on relationship (ROR) to enhance partnerships in sports, arts, and youth sports.

By providing actionable intelligence, Performance Research helps organizations optimize audience experiences and program effectiveness while addressing the unique challenges of diverse stakeholders in competitive sectors. Their innovative ProSocial Valuation framework quantifies the outcomes of social programs, enabling clients to maximize their impact and public support.

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