Team Apparel & Specialties

Bella's Custom Design, Inc. has been providing quality awards, promotional products, screen printing and embroidery services to organizations for over 30 years. In 1984, Jerry and Sandy Bella set out to create a business that would provide awards to the Kiel, Wisconsin area. After remodeling the basement of their home to create space for the business, they started out selling awards to nearby organizations. They soon found that with awards came a demand for other forms of promotional printing. In 1986, Jerry and Sandy added screen printing to their lineup of services and moved the business into their remodeled garage to assist with the growth of the company. Over the next 3 years, Bella’s Custom Design, Inc. added embroidery and promotional products to their list of services. By 1990, the business’s significant growth led to the need for an even bigger space. Jerry and Sandy moved operations into a building much more suited for their size: a former movie theater! Eight years later, Dawn and Randy Bella purchased the company. Under their leadership, Bella’s Custom Design, Inc. has expanded to include a comprehensive marketing approach for our clients. Today, we proudly work with a wide range of clients, including some of the largest corporations in our area.