Wilmar Chocolates

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1222 N Superior St
Appleton, WI 54911
This family owned corner chocolate shop crafts a full line of small batch chocolates and hand stirred caramels using fresh Wisconsin ingredients. Our confectionery line includes popular year 'round specialties as well as seasonal specialties for each holiday. Monday through Saturday enjoy an intoxicating shopping experience. Breathe in the aroma of chocolate and fresh confectionery treats, taste our free sample of the day and enjoy our historical displays.

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4.536 reviews
Steve And Terrie S.
12/14/2025

First... the chocolate is absolutely the best chocolate we have ever had! Second... Wilmar's customer service is as fabulous as their chocolates! Last year, the delivery guy must have played...

Photo of Renee E.
Renee E.
3/31/2025

The make your own chocolate bar is amazing. I recommend mini m&ms and potato chips. Soooo good! The staff is friendly, the collection of novelty candy and chocolates is great, its what I imagine...

Jerry R.
10/13/2025

Candy is good, but they're not See's candy from the west coast. Don't buy their caramel apples. I bought 6 Granny Smith caramel apples at almost $30 bucks. Those were the worst caramel apples I...

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Susie Q.
6/13/2025

My first time here. I walked around and they have a nice selection of chocolates. I assume they taste good but I didn't get any. The gentleman was very helpful. I think one of the reasons I didn't...

Renee B.
1/3/2025

I've been here once because my daughter wanted an apple but the pricing was Crazy high for pretty much everything, she did get her apple but said it was only OK. Definitely won't go back.

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